Friday, May. 13, 2022, 11:22 AM
Auto Remarketing is recognizing the 2022 Women in Remarketing honorees in the May issue of the magazine, and will be posting Q&As with each of these outstanding leaders on the website.
Next up is Fatima Ali, who is director of marketing and communications at Copart
Auto Remarketing: What is the top trend you’re watching in remarketing/wholesale automotive this year?
Fatima Ali: Among other things, we’re watching the factors impacting the growth of remarketing/wholesale division such as international current events, legislations around the automotive market, EVs and more.
AR: How has technology/innovation impacted your specific area of remarketing/wholesale the most?
Ali: Growing capabilities of technology has helped us be more targeted in our marketing efforts.
AR: What piece of career advice would you have for someone new to the industry?
Ali: I would suggest keeping up with trends, network with people in the industry and continue learning about various sectors in the remarketing/wholesale market.
AR: What is your proudest moment/accomplishment, career-wise?
Ali: My proudest accomplishment is successfully partnering with credible outlets to bring visibility to Copart BluCar at conferences like Used Car Week and customer meetings, our CEO and founder being featured in Forbes and using top technology to communicate with customers and enhance customer experience.