IRVINE, Calif. –
Digital Motors and eLEND Solutions recognized how vehicle retailing is changing rapidly nowadays so they formed a strategic partnership with the intention of facilitating an integrated buying and financing experience — one that can result in buyers taking delivery in as little as an hour.
The companies explained in a news release distributed this week that the integration is intended to ensure that dealers can get precise information about each customer’s credit qualifications and, therefore, can transact on the quoted vehicle payments. Digital Motors and eLEND Solutions pointed out this development actively moves customers down the sales funnel, transitioning them from shoppers into buyers – all from the convenience and safety of their homes.
Through this integration, buyers of new or used vehicles of all major brands can configure purchases directly from the dealership’s website and instantly apply for leasing or financing online.
One early adopter highlighted in the news release was Jon Gray, president of Orange Coast Auto Group, a major Chrysler Dodge Jeep Ram FIAT dealer.
“The integration of digital financing seamlessly extends online browsing into online car buying, significantly speeding up the sales and F&I process,” Gray said. “This platform is key to our mission to get customers through the entire process in under an hour.”
Digital Motors can provide online stores for dealerships as an extension to their existing websites. Potential buyers are presented with transactable lease and finance offers on VIN-specific vehicles in inventory.
With the help of eLEND Solutions, consumers instantly can apply for credit online and get access to the same lease and finance options presented at the dealership.
With more and more customers conducting their purchases remotely, Digital Motors and eLEND Solutions emphasized that dealerships need robust online stores that allow dealers to transact with customers rather than merely capturing leads.
“The partnership with eLEND Solutions provides our dealer clients with additional online store capabilities,” Digital Motors chief executive officer Andy Hinrichs said. “A fully integrated digital purchase and finance experience increases online sales conversion and drives efficiencies for the retailer.”
eLEND Solutions offers the retail auto industry a certified secured platform that can enable consumers and dealers to exchange PII information such as credit application, credit report and compliance data, empowering dealers to structure and finalize all the details of a sale before heading out for the remote delivery.
“We are excited to partner with Digital Motors to help power their frictionless, digital path-to-purchase experience,” eLEND Solutions CEO Pete MacInnis said. “The integration of our digital credit and finance platform with Digital Motors’ digital retailing platform enables auto dealerships to quote qualified deal structure terms in a secure, contactless online environment, facilitating remote, fundable contract negotiations.”