V12 claims to have tool to pinpoint online shopper activity down to brand, model


No doubt vehicle shoppers are scouring dealership inventory more than ever nowadays.

V12, a provider of purchase intent insight and marketing services, wants all segments of the automotive industry to gain more insight about that online activity — even down to the brand and model level.

This week, the firm launched V12 Signals Online for Automotive, described as a new and advanced solution that can capture online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 explained that it can creates cookie-less audience clusters of consumers who are in market to buy a vehicle,

This innovative solution is both the next generation of digital targeting and a complement to V12’s Mobile Signals, which tracks lot visits and has been proven to convert to sale at 19%, according to a company news release. 

V12 Signals Online for Auto uses an innovative cookie-less targeting system, the next generation of digital marketing.  V12 indicated cookie-less intent audiences are created based on browsing behavior, and name, address, demographics and VIN data are appended utilizing V12’s ConsumerPlus and AutoID VIN databases.

Using this intelligence, omnichannel campaigns are deployed across channels and results are measured by matching the audience to sales at the dealership.

“As the automotive industry gears up to return to a new normal, identifying in-market vehicle shoppers will be key for automotive brands and dealers to push business momentum and growth forward,” V12 chief executive officer Andy Frawley said.

“With consumers increasingly utilizing digital channels for shopping and research, Signals Online captures this active purchase intent and allows brand to market to consumers across channels,” Frawley continued. “Our clients are seeing much higher engagement and increased conversions, especially when used in tandem with our other Signals products.”

V12 Signals Online is part of the V12 Signals family of in-market products.

Signals WebID can allow brands to identify up to 50% of unknown website visitors for omnichannel marketing. Using Signals Mobile, brands can market to consumers who have recently visiting their dealership or a competitive lot.

Signals Events can identify behavioral and lifestyle triggers, which often can indicate intent to purchase.

“V12 Signals Online provides visibility into the crucial stages when consumers are beginning their purchase journey online,” V12 president Anders Ekman said. “Brands can actively market to consumers from the initial phase of interest and throughout key moments across the entire customer journey.

“We are thrilled to offer this solution to brands at a time when brands need every competitive advantage to thrive in today’s economic climate,” Ekman went on to say.

To learn more about V12 Signals Online for Automotive, the firm is hosting a free, 30-minute webinar at 1 p.m. ET on July 9. Registration can be completed on this website.

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