TrueCar continues financial support through June


TrueCar is continuing financial payment relief for its dealer customers through June.

The automotive digital marketplace said it would automatically reduce subscription invoices by 25% in states where its pay-per-sale or performance-based billing arrangements are not currently available.

The June discount follows TrueCar’s previously announced 50% reductions to those dealers’ April and May invoices.

TrueCar president and chief executive officer Mike Darrow said the automotive sector is “on the path to recovery.”

“While ALG is projecting U.S. retail new vehicle sales to be down 21% and 20% in May and June, respectively, these figures are outperforming initial estimates and other markets globally,” Darrow said in a news release.

Darrow continued, “Since our first quarter earnings call earlier this month, traffic to our marketplace has continued its upward trend, with volumes exceeding pre COVID-19 levels in recent weeks. Moreover, we’re continuing to see state level restrictions ease, and dealerships that had previously suspended our services in late March are returning to our marketplace to take advantage of the growing demand.”

He also said, “While we are encouraged by the data we are seeing, our priority is to continue supporting our dealer partners through this pandemic. As such, we will extend our billing relief into June.”

TrueCar chief financial officer Noel Watson said the impact of the June discount was contemplated in the financial commentary it provided in the company’s first-quarter earnings call in early May.

“Given the positive recent trends, we are optimistic about second quarter and full year 2020 financial performance,” Watson said.

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