SiriusXM extends, expands relationship with GM into 2027


On Monday, SiriusXM and General Motors announced an extension of its long-term agreement, continuing a relationship that began back in 2002.

As part of the new agreement that now stretches into 2027, GM said it will increase vehicles equipped with SiriusXM to nearly all Chevrolet, Buick, GMC and Cadillac units beginning with model year 2021.

“General Motors was the first automaker to begin factory-installing SiriusXM on select Cadillac models in 2002, and we are very proud to be extending and expanding that longstanding relationship into 2027,” said Steve Cook, executive vice president of sales and automotive for SiriusXM.

“GM, forever a leader in delivering innovative technology to their customers, has produced tens of millions of vehicles with SiriusXM installed over the course of nearly 20 years and will deliver SiriusXM to more of their customers than ever as part of this new agreement,” Cook continued in a news release.

The companies noted that Chevrolet, Buick, GMC and Cadillac customers purchasing or leasing SiriusXM-equipped vehicles will continue to receive a three-month trial subscription to SiriusXM All Access, SiriusXM’s most robust programming package. 

SiriusXM All Access delivers SiriusXM’s full lineup of varied content, plus access to SiriusXM outside their vehicles on the SiriusXM app and on connected devices and speakers in their homes. 

“Our long-standing relationship with SiriusXM reinforces GM’s commitment to provide our customers with the features and services they love,” said Santiago Chamorro, vice president for global connected services at GM. 

“No matter where they’re going, or how long a trip will be, SiriusXM has a channel or content option for everyone, making the ride that much more enjoyable,” Chamorro added.

Furthermore, GM said it will continue to roll out its integration of SiriusXM with 360L to nearly 1 million Chevrolet, Buick, GMC and Cadillac vehicles. The automaker indicated the number of GM vehicles equipped with SiriusXM with 360L will continue to increase in the years ahead. 

The company explained SiriusXM with 360L combines satellite and streaming content delivery into a single in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice, a more personalized user experience and access to thousands of hours of on-demand content in the vehicle.

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