Refuel Agency now in mix to support TrueCar Military Program


TrueCar wants to sustain the momentum generated by its special program tailored for servicemembers so it’s partnering with one of the largest providers of media and marketing services specializing in and reaching the military audience.

On Thursday, TrueCar announced a partnership with Refuel Agency that’s geared to support TrueCar in building brand awareness for TrueCar Military through strategic research that can deliver richer audience insights and differentiated brand positioning.

“While only launching earlier this year, TrueCar Military is already the fastest-growing affinity-based car buying program in TrueCar history. It’s very important to us that we invest in growing awareness of this program to the military community authentically and creatively,” TrueCar president and chief executive officer Mike Darrow said in a news release.

“Refuel is the right partner to help us achieve that goal,” Darrow added. “Bringing together Refuel’s deep expertise and insights into the military segment with TrueCar’s 13 years of experience powering car-buying programs for prominent military service organizations will ensure we build a strong marketing foundation for TrueCar Military that sets us up for long-term growth.”

TrueCar’s partnership with Refuel Agency will focus on:

• Brand positioning and messaging

• Custom persona profiles and segmentation

• Custom photography assets

• Digital, social and traditional media placement

“We are excited to partner with TrueCar and are confident that, through our military expertise and omni-channel approach, TrueCar will become the go-to online destination for the military and their vehicle shopping needs,” Refuel Agency president and chief executive officer Derek White said.

“By choosing a military marketing agency and utilizing veteran directors, photographers and producers for their campaign, TrueCar shows their dedication to the military and veteran community,” White continued.

TrueCar launched TrueCar Military in May as a dedicated vehicle purchase program that provides exclusive military incentives and benefits, on top of TrueCar’s existing benefits, to those who have served our country’s armed forces and their families.

TrueCar Military is available to all U.S. active duty service men and women, military retirees, veterans, and their spouses. Current TrueCar Military benefits include:

• $500-$4,000 bonus cash from select automakers

• Dealer discounts on new and used vehicles

• Up to $4,000 worth of benefits for repair and auto deductible reimbursement

• Dedicated military customer service hotline

For more information on TrueCar Military, visit

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