Porsche Cars North America has launched its new pre-owned and certified pre-owned vehicle search platform, which it says is its latest step toward fast-tracking its e-commerce strategy to meet growing customer demand for digital access to the brand.
PCNA said the platform, called Porsche Finder, includes optimized search filters for model and generation.
It also features vehicle equipment and packages, pricing options, dealer inventory search without ZIP code, and an expanded selection of interior and exterior vehicle colors, including cabriolet roof colors.
Porsche said in launching the platform it is “streamlining and enhancing” the customer’s ability to connect from home with one of the 192 U.S. Porsche dealerships.
The platform, according to Porsche, helps customers “quickly find precisely the vehicle they’re looking for.”
Porsche Cars North America and Porsche Digital cooperated in developing Porsche Finder.
“Now is the time to put our foot on the accelerator to make the Porsche digital experience as stellar as our cars,” PCNA president and chief executive officer Klaus Zellmer said in a news release.
Zellmer continued, “Providing seamless access to our products is a top priority in our existing e-commerce strategy, with the goal of creating a one-stop shop for new and pre-owned vehicle search and purchase, which will follow down the road. For now, the new Porsche Finder platform for pre-owned vehicles will enhance the customer experience and greatly benefit our dealer partners.”
PCNA optimized the porscheusa.com website that hosts Porsche Finder to enable search on mobile and tablet devices. The company is doing that while noting that consumer data shows more than half of users conduct vehicle searches on a mobile device.
Creating a more streamlined platform is the company’s goal, and through the refined search parameters and dedicated communication channel with dealers, customers will gain greater flexibility to their vehicle of choice.
PCNA is working to further support pre-owned sales. The automaker is collaborating with its dealer partners on various initiatives under the banner of “Porsche At Your Service,” or PAYS. The new program bundles online and home delivery options.
That makes access even easier for customers once they have located the vehicle of their choice on the Porsche Finder platform.
Porsche Financial Services is also offering various services to do its part in financing customers’ mobility needs:
— Lease-end extensions: Porsche Financial Services is offering up to a six-month extension on lease contracts, for all requests received through May 31, which is four months longer than the regular extension period. The company said that provides customers peace of mind that their mobility needs are secured.
— Payment deferrals: In addition to the longer lease extensions, Porsche Financial Services on a case-by-case basis will consider payment deferrals on lease and retail contracts for customers who have entered into a contract prior to May 1. Most payment deferrals are 30 to 60 days based on individual need. Porsche Financial Services says that benefited customers during the 2008 financial crisis.
— 90 days to first payment finance program: PFS is offering a “90 Days to First Payment” finance program for new and certified pre-owned vehicles in states where the laws allow, on retail finance contracts dated April 4 to June 30. Because of state regulations, the program is not available in Pennsylvania or Maine.
— 1.95% APR for 60 months finance program: On select new and CPO retail finance contracts dated on or between April 16 to June 1, PFS is offering a 1.95% APR for up to 60 months. The 1.95% program is compatible with the 90 days to first payment finance program and is only available to Level 1 (Tier 1 credit) qualifying customers.