Monday, Jun. 08, 2020, 10:50 AM
Cox Automotive president and chief executive officer Sandy Schwartz was set to send a letter Monday to many of the company’s clients and partners on a strategic plan called “The Way Forward.”
Auto Remarketing caught up with Schwartz by phone on Thursday to discuss the three-point plan, the details of which can be found in the episode of the Auto Remarketing Podcast below.
“Our best minds have been imagining the ‘next normal’,” Schwartz said in the letter, “and we’re beginning to see what will be necessary to thrive post-pandemic — a collection of new and updated strategies we’re calling The Way Forward. The goal is the same as it has always been: to sell more cars, more efficiently than ever before. And our pledge to help you do that has never been stronger.”
The three elements of the plan include the following steps: accelerating digital adoption both in retail and in wholesale, providing real-time market insights and being “human at your core,” the company said.
To listen to this episode, click on the link available below, or visit the Auto Remarketing Podcast page.