PODCAST: Best practices when dealers send text messages

CARY, N.C. – 

As dealers might already know, TCPA is the acronym for the federal regulatory rule officially known as the Telephone Consumer Protection Act.

The acronym also has a more pejorative meaning — Total Cash for Plaintiff’s Attorneys.

In an effort to help dealerships avoid pitfalls connected with either interpretation of TCPA, Paul Gipson appeared on this episode of the Auto Remarketing Podcast.

Gipson is director of marketing compliance services for CompliancePoint, a leading provider of information security and risk management services. And the firm recently completed an in-depth examination of dealerships and text messaging. 

For more on that, listen to the entire conversation, which is available at the link below or on the Auto Remarketing Podcast page

Download and subscribe to the Auto Remarketing Podcast on iTunes or on Google Play

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