PODCAST: Approaching dealership advertising like a baseball game

CARY, N.C. – 

Kenny Atcheson is the founder and president of Dealer Profit Pros, which designs marketing and advertising programs for dealerships. Atcheson also is quite fond of baseball.

During this episode of the Auto Remarketing Podcast, Atcheson told senior editor Nick Zulovich about how dealerships should not stress over trying to “hit home runs” with their advertising campaigns during the coronavirus pandemic. Instead, Atcheson offered a variety of suggestions to keep stores of all sizes in the retail game.

To listen to this episode, click on the link available below, or visit the Auto Remarketing Podcast page

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