Morgan Auto Group adds BMW dealership


The addition of BMW of Wesley Chapel marks the continued expansion of Morgan Auto Group into Florida’s Pasco County.

Morgan Auto Group says it is one of the largest privately held U.S. automotive dealer groups, and the company said BMW of Wesley Chapel — located at 26645 State Road 56 — is its fourth Wesley Chapel store and is open for sales and service.

The dealership features new and pre-owned vehicles, and customers can get their vehicles serviced at BMW of Wesley Chapel’s current facility while a new dealership is being built. Construction has already begun on the 130,000-square-foot new facility that will open in 2021.

Morgan said the facility will be “a marquee dealership” that it says will “exceed the elevated standards synonymous with the BMW brand.”

Morgan Auto Group chief executive officer Brett Morgan said his company is excited to serve customers in the Wesley Chapel area. The company is very familiar with the Wesley Chapel market, Morgan added.

“We have MINI, Kia and Nissan dealerships already, but we’ve had people tell us they wanted a higher-end brand to shop as well, Morgan said in a news release. “We’re always happy to listen to our guests and provide them the best experiences.”

BMW of Wesley Chapel general manager Andrew Harvie said he wanted the dealership to be open as early as possible to serve Wesley Chapel and greater Pasco County community.

He added, “We are growing fast and want to continually improve the experience for our guests.”

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