Tuesday, Jun. 16, 2020, 03:16 PM
McConkey Auction Group (MAG) now has a single online home.
On Tuesday, the company announced the launch of MAGauctions.com — a website that includes all segments of its wholesale auction businesses. Prior to its development and Friday’s deployment, the company had separate websites for DAA Northwest, DAA Seattle and its motorsports division.
MAG highlighted that one of the tools its new site provides is a comprehensive sale calendar. Dealers now can view all scheduled MAG events in a single online location.
“The calendar development was a priority when we began the project,” MAG vice president of marketing Mitzi VanVoorhis said in a news release. “We started working on the new website before COVID-19 hit — the rapid pace of change since then has made the calendar a go-to tool.”
In addition to the calendar and information about DAA Northwest, DAA Seattle, MAG Now, MAG Motorsports and MAG RVs, the site also provides dealers with entry to both EBlock and Edge Pipeline.
The McConkey Auction Group served as a beta location for EBlock earlier in the year. Its MAG Now auctions are powered by EBlock and take place every Wednesday at 1 p.m. PT.
MAG’s weekly DAA Northwest and DAA Seattle auctions are offered via Edge Simulcast.
Future plans for MAGauctions.com include the integration of new dealer tools, according to the group.
“We are in a time of digital transformation,” MAG president and chief executive officer Bob McConkey said. “Our new website is one avenue we have employed to supplement our hands-on, relationship-based service.”