IAA integrates Interact merchandising platform data with CSAToday


Digital marketplace IAA is enhancing its vehicle management system, CSAToday, by integrating data from its Interactive merchandising platform.

CSAToday is IAA’s inventory management system that sellers use to manage their vehicle assets.

With the enhancement, images, video and vehicle details from IAA’s recently announced interactive merchandising platform flow directly into CSAToday.

According to IAA, that provides information toward improving total loss determination. It also helps streamline vehicle inventory management.

CSAToday now integrates data from IAA’s Interact platform, including: IAA High Resolution images, IAA 360 View video, IAA Key Images, IAA Engine Start video, SpinCar Feature Tour, Chrome Equipment Details, Hollander Part Interchange Numbers and images captured by towers.

“Our sellers need solutions that increase vehicle proceeds while streamlining the total loss claim process,” IAA chief executive officer and president John Kett said in a news release.

Kett continued, “IAA is sharply focused on providing new and enhanced innovations for our buying and selling customers. The integration of CSAToday with data from our Interact platform is an excellent example of how we deliver tangible value to our clients through the synergies in our technology portfolio.”

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