HeyAuto aims to create online ‘ecosystem’ for car owners and auto dealers

Brent Lane, who is the CEO and founder of HeyAuto,  a new Canadian online transaction platform for vehicle buyers, is looking to “build solutions for car owners” — and dealers, for that matter.

The car purchase — which can be the second- or first- largest financial investment people make — is often stressful, yes. But many online retailers are looking to streamline this process.

Auto Remarketing Canada spoke with Lane about …

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