Former LivePerson, LotLinx exec joins Friendemic


With close to two decades of automotive technology experience and executive level roles at LivePerson and LotLinx, Denise Chudy now is taking on her next professional challenge as chief growth officer at Friendemic.

The provider of an online reputation solution built specifically for the needs of the automotive industry and dealerships, in particular, also said this week Chudy has been appointed a member of the Friendemic board of directors.

As the company’s chief growth officer, management indicated Chudy will be responsible for leading the sales and marketing divisions of Friendemic, as well as cultivating the base of the company’s solutions with her network of manufacturers, dealer groups and industry partners.

“Denise is joining our team at a pivotal time for the organization. While the world is learning to cope with the effects of the Coronavirus, Friendemic is giving dealerships the tools to communicate effectively with customers through video, online reputation sites, and via social media,” Friendemic chief executive officer Steven Pearson said in a news release

“Denise will help communicate the crucial role technology fills as dealerships continue to operate in a socially-distant environment with customers. We could not be happier to have her as a part of the team at this crucial moment in our history,” Pearson continued.

Friendemic highlighted that Chudy has established herself as an outstanding digital retailing strategist. During her time leading the automotive digital marketing division of LivePerson, she was instrumental in rebranding Contact at Once into LivePerson, migrating thousands of dealers from a legacy system into the cloud, advancing the company’s business with automakers globally, and leading the 100-plus person automotive division under the parent company. 

Denise Chudy

Prior, Chudy was co-founder and president of retail at LotLinx, where she led the company from concept to more than 1,000 customers strong and was instrumental in creating and leading sales, customer success, and operational teams.

Chudy also held leadership roles at Google and, according to the news release.

Friendemic reiterated that it provides a comprehensive social and reputation product set for the automotive industry, weaving together tools to monitor and build online reviews, seamlessly collect, approve and publish social media content and advertising, and generate leads from social listening.

“I’ve known of Friendemic for years, but in today’s environment, their reputation management and digital retailing solutions are now a critical part of the automotive shopping journey. I am excited to show my network how Friendemic can help them better connect and engage with today’s remote shoppers,” Chudy said.

For more information on how Friendemic’s software solutions can help dealerships in the digital landscape, visit

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