EchoPark to add digital retailing platform, hire CMO

CARY, N.C. — While Sonic Automotive leadership declined to comment further after announcing a strategic review of EchoPark Automotive, company president Jeff Dyke did share more details about Sonic’s investment in its standalone used-car program in an interview with Auto Remarketing on Thursday.

The wide-ranging conversation included more details on the digital retailing platform in the works for EchoPark and plans to hire a chief marketing officer specifically for the pre-owned stores.

Starting with digital retail

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