Dealertrack Registration and Title Solutions blends into Reynolds Certified Interface Program

Two prominent technology service providers for dealerships and finance companies now are working together to smooth the titling process.

Cox Automotive announced on Monday a new integration that geared to drive dealer value by connecting Dealertrack’s Registration and Title Solutions to Reynolds and Reynolds ERA Dealer Management System.

The companies said this integration can give dealers a one-step registration and title process for their staff so they can finalize deals faster for their customers.

“We listened and delivered when dealers asked us to make importing deal information directly from their DMS easier,” said Tracy Fred, senior vice president of dealer solutions for Cox Automotive. “Cox Automotive is committed to increasing dealer efficiency with best-in-class technologies that can integrate with all key DMS providers in the automotive retail space.”

Originally a multi-step process, the companies explained that the new integration expedites importing deals and exporting to the general ledger, where supported.

By simplifying the deal finalization process through improvements to the data workflow, the companies said dealers no longer need to first extract the information from the DMS.

Data will populate to address information gaps that used to be caused by data conflicts between systems and by policy variances by state, according to the companies.

“Our collaboration with Reynolds and Reynolds takes registration and title processing three giant strides forward for our clients and their customers,” said Kait Gavin, vice president of operations and dealer services for Cox Automotive.

“There is no room for error when it comes to finalizing deals and handling customer purchase information. Reducing data discrepancies improves both customer satisfaction and dealer operational efficiency during the critical sale and F&I process,” Gavin went on to say.

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