Companies seek to ‘set the new standard in CRM integrations’


Automotive CRM company Momentum CRM has partnered with automotiveMastermind, an automotive industry provider of predictive analytics and marketing automation services.

Momentum CRM recently changed its user interface to include a dedicated section within its dashboard for Mastermind’s predictive analytics data through the company’s sales and marketing platform, Market EyeQ,.

The companies said they partnered “to set the new standard in CRM integrations.”

With the integration, the companies said their mutual clients will gain a strategic advantage and “seamless end-user experience.” They added that the integration comes as an addition to already-existing enhancements. One of those is two-way notes integration.

Coupled with Momentum CRM, the Market EyeQ platform allows dealers to see detailed customer information such as Customers’ Behavior Prediction Score, or BPS. That is a 0 to 100 ranking system generated by Mastermind’s proprietary algorithms. It identifies consumers who are ready to purchase, and Mastermind says that helps dealers focus on high-potential customers.

The Market EyeQ platform coupled with Momentum CRM also allows dealers to gain access to detailed customer information such as deal type and customers’ vehicle history, including vehicle mileage.

With the integration, auto retailers can boost opportunities with current customers and leads. Mastermind says that can lead to more closed deals every month directly out of their CRM.

“At Mastermind, we pride ourselves on providing unrivaled data and intelligence that easily integrates into any CRM or DMS platform,” automotiveMastermind chief product officer Joe Kacala said in a news release.

Kacala continued, “We applaud Momentum CRM for seeing the value in going beyond a standard integration and featuring actionable Mastermind data front and center in their interface to empower our mutual dealer partners to more easily identify, communicate with and close every potential buyer in their market through the combined power of Momentum CRM and Market EyeQ.”

“We wanted to elevate our user experience, and we decided it only made sense to partner with a market leader like automotiveMastermind,” said Momentum CRM chief product strategist Jerman Velasquez.

Velasquez continued, “With limited resources at the dealer level, we want to make sure our integrations empower our clients to do more, sell more and be more effective when working with their clients. We’re confident this enhanced integration of Market EyeQ into our platform will help our dealer partners do exactly that.”

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