CarMax opens partnership with Operation Homefront by donating $100K


On Thursday, CarMax gave an initial gift of $100,000 and started a philanthropic partnership with Operation Homefront, a national nonprofit serving America’s military families.

According to a news release, CarMax already had quite a connection with the military since more than 1,700 company associates served in the armed forces.

“As an organization that has thousands of associates who have served our country, it is our honor and privilege to support those who serve,” CarMax director of community relations Leslie Parpart said in the news release. “Guided by the shared value to do what’s right, we proudly join Operation Homefront to serve military families in their time of need.”

In addition to financial support, CarMax said it will look for opportunities to get involved in Operation Homefront’s mission through writing “MaxGratitude” letters of support, organizing back to school donation drives and volunteering at community events supporting Operation Homefront’s mission.

CarMax also partnered with the Portland Trail Blazers of the NBA and Operation Homefront to provide bicycles to more than 50 military children.

“Our core belief is straightforward and unwavering; we work to serve our military families in their time of need because they have served all of us in our nation’s time of need,” said Brig. Gen. Robert Thomas, who is the chief operating officer of Operation Homefront. “We are grateful to partners like CarMax who share our commitment to help military families start strong and stay strong in the communities they have worked so hard to protect.”

Because of partnerships with companies such as CarMax, Operation Homefront said it has been able to provide more than $30 million in critical financial assistance through nearly 50,000 requests from military families across the U.S.

Operation Homefront, along with CarMax and several of its partners, will march toward Veterans Day by reinforcing the importance of serving America’s military families, through the 11 Days of Impact campaign.

This key initiative positioned within Operation Homefront’s national brand campaign — Start Strong, Stay Strong — “reminds Americans to show appreciation for our veterans, service members and their families,” according to the organization.

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