CarGurus & RumbleOn now collaborating on dealer inventory pilot program


RumbleOn and CarGurus are working together to provide dealerships with another technology-driven path to secure valuable inventory.

The companies announced last week that CarGurus will leverage RumbleOn’s technology as well as its transportation and distribution services in the testing of a new inventory acquisition product for dealers that can enable dealers to source consumer vehicles on the CarGurus platform.

The latest phase of CarGurus’ inventory acquisition product pilot launched this month in Massachusetts.

“Our proprietary technology suite has underpinned our offering since Day 1,” RumbleOn chief executive officer Marshall Chesrown said in a news release. “We have strong relationships with dealers and our agnostic business model has propelled our rapid expansion in both powersports and automotive.

“We are proud that CarGurus has selected RumbleOn for this pilot, and we are excited to help support their new and innovative solutions for dealers around the world,” Chesrown continued.

“This program not only validates the strength of our technology, but it demonstrates the agility of our business model. We believe there are boundless opportunities ahead of us and this is yet another example of how we are executing on our disruptive strategy,” Chesrown went on to say.

Ryan Russell, head of strategic partnerships for CarGurus Labs, added this perspective

“We are excited to work with RumbleOn as we continue to build an innovative inventory acquisition solution for our dealers,” Russell said. “As with all of our product development, our ability to rapidly test and learn is critical.

“RumbleOn’s technology and dealer-centric processes will allow us to execute this pilot with speed and flexibility so that we can evolve our product and deliver a best-in-class solution for dealers,” he added.

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