CARFAX adds 2 new spots to national TV campaign


Potential vehicle buyers might be watching more television nowadays while at home to curb the spread of the coronavirus.

With that potential in mind, CARFAX launched two new additions this week to its national television ad campaign, focused on stopping “the shame of overpaying” for a used vehicle.

CARFAX says it has  the most accident and damage information, and its research suggested that consumers overpay for used vehicles by about $500 on average if they don’t know about damage information reported to CARFAX. 

“CARFAX and Car Fox continue to relentlessly pursue ways to help consumers shop and buy used cars,” CARFAX vice president of marketing Scott Fredericks said in a news release.

“Millions of shoppers come to every day in search of their next vehicle, knowing CARFAX can not only provide the vehicle history that’s been reported to us, but information to help price vehicles accurately,” Fredericks continued.

“The best way to prevent buyer’s remorse from overpaying on a used car is to always look for Car Fox, who is determined to help make sure you’re getting a great deal,” he went on to say.

CARFAX mentioned the new ads were made in collaboration once again with Oscar-winning creative studio Framestore. In each ad, Car Fox delivers the message of finding vehicles that are supposed to be priced more accurately based on CARFAX information.

In that news release, Shaun Kniffin, director of marketing for Germain Motor Company, shared what CARFAX has done for its dealerships and their relationship with potential buyers.

“CARFAX is uniquely positioned to help us provide value based on VIN-specific history,” Kniffin said. “We’ve found great success listing our vehicles on, primarily because of the transparency it provides to our customers. They can feel more confident in their car-buying decision because they are receiving both the CARFAX Vehicle History Report and CARFAX History-Based Value.”

The spots humorously depict less-informed buyers sharing their embarrassing online car shopping experience so that others can prevent similar mistakes. There are 15- and 30-second versions of the ads titled “Car Fox & Shrubs” and “Car Fox & Bob” that began airing recently on network and cable TV stations nationwide.

Watch the new CARFAX ads at

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