Byrider Wausau moves into new dealership location

WAUSAU, Wisc. – 

The coronavirus pandemic didn’t stop Byrider Wausau from relocating to a renovated location in the Wisconsin city it has served for the past seven years.

This week, the dealership that’s part of the Byrider network of buy-here, pay-here dealerships moved into its new location following a six-week building renovation. The new store, owned by the Kocourek Automotive Group, is located at 2600 N. 20th Avenue in Wausau, which is located about 150 miles north of the state capital in Madison.

Byrider Wausau’s new location offers 17,000 square feet, an increase of more than 10,000 square feet from its old building. The additional square footage allows in-house finance company, CNAC, to expand its footprint, and features a larger, more modern service shop with new diagnostic equipment.

Additionally, the dealership can now offer up to 150 vehicles for sale on its lot, 50 more than the old location could support.

“The new store location is much more convenient for our customers to access. Each feature at the new building is designed to create a better customer experience,” Byrider Wausau general manager Jennifer Freiboth said in a news release. “We are excited to see where the future takes us.”

The building was previously occupied by Kocourek Subaru, which recently relocated to a larger building across the street. Before Byrider could move in, the group indicated an extensive renovation needed to be completed. Ghidorzi Company, a Wausau-based construction group, led the six-week project.

The new building location officially opened to the public in late April, with reduced capacity due to the COVID-19 pandemic shelter in place order.

Byrider Wausau has served the community since opening its doors on Grand Avenue in 2013. Since its inception, this Byrider store has sold more than 2,000 vehicles.

The service shop continues to offer maintenance to Byrider customers, including parts sold at cost.

The company highlighted Byrider Wausau employs 12 full-time employees and one part-time employee, four of which have been employed since the dealership opened seven years ago.

For more information about Kocourek Automotive Group, visit

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