Byrider names new chief marketing officer

CARMEL, Ind. – 

According to a post on the company’s LinkedIn page, Byrider recently named a new chief marketing officer.

The buy-here, pay-here franchise company with more than 160 locations recently welcomed Walter Scott, who most recently held an executive role at Advance Auto Parts.

The post indicated that Scott spent 10 years with Advance Auto Parts, including multiple senior marketing and e-commerce leadership roles as well as chief marketing officer. 

Before his time at Advance Auto Parts, the post said Scott led marketing and e-commerce for Corporate Express/Staples.

“He brings extensive experience helping companies leverage E-commerce and digital capabilities to transform how they engage and serve their customers. Walter’s unique experience will enable us to evolve the business during these very difficult times and after,” Byrider said in the post.

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