Audi teams with TrueCar on military pricing program


TrueCar this past May launched TrueCar Military, a dedicated vehicle purchase program providing exclusive military incentives and exclusive benefits to those who have served in the U.S. armed forces and their families.

Among the current TrueCar Military benefits is up to $4,000 in military Incentives on select makes and models.

On Tuesday, TrueCar said it has teamed up with Audi to provide preferred pricing and exclusive incentives to verified TrueCar Military car shoppers on new Audi cars and SUVs.

With the TrueCar Military Auto Member offer, verified TrueCar Military members can receive a $750 to $1,000 additional incentive (bonus cash) on select new 2020 and 2021 models. The offer is valid at any Audi dealership nationwide.

The offer is available through TrueCar Military until Jan. 4.

Audi of America senior vice president Thiemo Rusch said Audi USA was proud to support the U.S. military through its participation in the program.

“Whether it is their first time in an Audi or if they are already part of the Audi family, we are thrilled to make this offer available to U.S. military members and their families,” Rusch said in a news release.

To activate the offer, the eligible shopper must generate an Audi 8-digit alpha-numeric authorization number for purchase under the eligible shopper’s name. The authorization number is not transferrable, and only one VIN per Audi authorization number is allowed. Shoppers must bring a physical copy of the offer form and a driver’s license to redeem this offer at an Audi dealership.

In addition to up to $4,000 in military Incentives on select makes and models, additional current TrueCar Military benefits include:

— Dealer discounts on new and used vehicles

— Up to $4,000 worth of benefits for repair and auto deductible reimbursement

— Dedicated military customer service hotline

— A limited-time offer $200 Sam’s Club Gift Card through Oct. 13

TrueCar senior vice president Valeri Tompkins describes TrueCar’s private targeted incentive program as an “efficient and brand positive way for automakers to reach specific audience segments with a targeted value proposition.”

She said the company is excited to partner with Audi for offering special pricing and exclusive incentives to U.S. military members and their families.

“This a great way for the U.S. military audience to discover the Audi brand while taking advantage of special prices across their premium lineup and enrich our current TrueCar Military benefits to deliver further added value,” Tompkins said.

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