5 states added to TrueCar+ online sales platform

The TrueCar+ online car-buying platform, which launched in Florida, is expanding to additional states in the Southeast: Alabama, Georgia, North Carolina, South Carolina and Tennessee, TrueCar said Thursday.

The online platform has also gained new capabilities such as F&I and accessories menus, communications tools, nationwide delivery and other perks.

“This expansion demonstrates our commitment to delivering a modern marketplace that brings the car buying experience online,” TrueCar president and CEO Mike Darrow said in a news release.

“From our research, we know consumers want a convenient, personalized digital shopping experience, and we want to help dealers meet consumers where they are with their shopping preferences,” he said.

TrueCar said close to 100 dealers have enrolled in TrueCar+ in Florida. One of those dealers is Ray Kahn, internet manager at Gettel Acura.

“TrueCar+ allows us to reach more customers online from all over the country and be able to offer a seamless and transparent purchase experience,” Kahn said. “We can now compete with all digital retailing solutions and reach a vast majority of clients.”

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