Sonic adds to eCommerce strength with trio of exec moves
CHARLOTTE, N.C. – Sonic Automotive ramped up its online retail efforts with three executive moves announced Friday. The retailer has hired its first-ever chief digital retail officer, bringing in former Hertz executive Steve Wittman, as well as a vice president of eCommerce, hiring former Belk exec Stephen Conrad. Sonic also promoted director of brand management Marti Eulberg to serve as chief creative officer. In that role, Eulberg will report to Sonic president Jeff Dyke (who is also president of the company’s EchoPark Automotive used-car stores). She will work alongside Wittman,… Read More »Sonic adds to eCommerce strength with trio of exec moves